Low-budget marketing ideas for your small business

Don’t have a big marketing budget? Many small businesses are in the same boat. Not to worry – there are lots of things you can do to market your business that won’t break the bank.

Here are ten essentially free, marketing ideas for your small business:

Great Content

If you work on improving the quality of the content you are sharing, it will instantly give a boost to all of your platforms. Take a hard look at your website (if you don’t have one, you should); look at the content you are posting on your social media. Is it engaging? Is it informative? Would you follow you? Great content will stand on its own.

Start a Blog

Professionals should write about their line of work. Blogs are great content, and they help improve your website’s search engine optimization. Keep blogs short, sweet, and informative. If you’re unsure of your writing skills, get someone to edit for you, or use an online tool like Grammarly.

Create Instructional Videos

Videos are a great way to engage your audience. Just like with your blog – you are an expert in a field that the general public might not have a lot of knowledge about. Leverage that knowledge for content. YouTube is the second biggest search engine next to Google. When people are searching for information relating to your subject, having content on YouTube can greatly increase your likelihood of being found.

Network Locally

Look for local networking groups. There’s no faster way to make contacts and get to know your community than face-to-face networking.

Ask for Reviews and Referrals

People love to see reviews online. By sharing reviews that people leave you and asking for referrals, you leverage the power of a satisfied customer. You can institute a referral program to give your customers something in return for their word-of-mouth marketing.

Host an Event or Class

Plan an event or class for your community. This option offers a new way of connecting with your community by getting people in the door of your business and offering value to your followers.

Email Marketing

Email marketing is a highly effective tool that is often overlooked. You can find great, free services like MailChimp that will make you look like an email marketing professional.

Do a Giveaway

Giveaways are a great way to engage people on social media. You can host a contest or have people enter for a giveaway. You can use this opportunity to get people to sign up for your email newsletter or simply as a way to engage your customers.

Local Brand Awareness

Make sure you are taking advantage of every opportunity to put your brand in the public eye. Put a magnet on your car and brand your packaging. Make your logo a recognizable image in your community.

Create a Marketing Plan

Last but not least, if you don’t have a marketing plan, you should make one. Set clear objectives so that you can focus your marketing efforts. This will save you time and money.

Need help marketing your small business? Contact Union Leader at 603-668-4321, Ext. 264, for more information.

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The Union Leader Corporation publishes the Union Leader (Daily Monday through Saturday), New Hampshire Sunday News, Sunday Color Comics.

Retail/Classified Advertising
Jim Normandin

Advertising Services Manager
National/Major Accounts
Robin Wilson

Digital Sales Manager
Chris Durant

Member: (AAM) Alliance for Audited Media, (NENPA) New England Newspaper and Press Association, (NENAEA) New England Newspaper Advertising Executives Association, (NCAMA) Northeast Classified Advertising Managers Association, Co-op New England.

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