September 21. 2017 11:20AM
25 Constitution Drive, Bedford
INNOVATION: For 25 years, Sunrise Labs has turned clients’ ideas into commercial products that save lives or improve the health of the users. It works with companies of all sizes, from startups to the largest medical device companies in the world. Its primary focus is making clients successful by innovating solutions that are cost-effective, easy to use and work as intended.
LEADERSHIP: Innovation at Sunrise trickles from the top down. President Eric Soederberg considers himself an engineer from birth, and always has a project going at home. Many of the company’s staff members use their talents outside of work to address engineering challenges for fun or to benefit others through work with First Robotics and Destination Imagination, and by rebuilding bikes for needy families.
WORKFORCE: Sunrise employs more than 70 people, including software, electrical, mechanical, optical and systems engineers, as well as business development, marketing and administrative staff. Sunrise is continuously growing and looking for more engineers with an appetite for solving technical challenges. Its recent investment in a new facility in Bedford adds 60 percent more office, collaboration and lab space, and affords Sunrise the opportunity to continue hiring engineers.
HISTORY: MIT alumnus Drew Sunstein started the company to design products that work and succeed. Since 1992, Sunrise Labs has been driven to fulfill its promise to provide clients with innovative development solutions. In 2008, Soederberg joined Sunrise as VP and general manager and became president in June 2015.
COMMUNITY: Sunrise serves the New Hampshire and Greater Boston community through numerous volunteer efforts and leadership engagements. To date, the company’s annual charity golf tournament has raised more than $22,000 for Joslin Diabetes Center, and this year’s tournament will benefit the David Ortiz Children’s Foundation. Sunrise is an active member in Boston’s medtech community through its sponsorship with MDG Boston and MassMedic. It also supports First Robotics and TechGirls programs to encourage young girls to pursue science, technology, math and engineering. In addition, Soederberg periodically lectures at his alma mater, MIT, on various leadership topics.
TECHNOLOGY: At any given time, Sunrise is engaged with several major medical device companies on 10 to 20 development projects for devices. The company constantly evaluates the latest available technologies to apply to clients’ design challenges, including low-power microprocessors and Bluetooth transceivers, cross-platform software development tools and rapid prototype techniques. Some of the new service offerings include technology readiness assessments, cybersecurity analyses and mitigations, device miniaturization, cloud databases and wireless connectivity solutions, and cutting-edge sensor technologies. Projects range from architecting fault tolerant, life sustaining devices to small, unintrusive body-worn devices with advanced connectivity to cloud databases and mobile apps.
SPOTLIGHT: Sunrise Labs was named a Top 10 company to watch by Business NH Magazine. It also received a leader in medtech award for product development by the Medical Design and Outsourcing user community.
HOT HIRE: Bruce Daniel Feldman, engineer
Feldman, 22, lived in Pittsburgh, Pa., before relocating to New Hampshire about five months ago.
“I took the position with Sunrise Labs first and foremost because they made a strong impression of having a high respect environment. This environment naturally fosters a collaborative space where individuals are encouraged to rationally discuss ideas, some of which may turn out to be innovative,” said Feldman, adding he likes being close to the ocean, wilderness and city life. “Even though I’ve only been here for five months, every day my appreciation for the Granite State grows stronger.”