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Posted January 25. 2018 9:45AM

Do Patriots' fans still care about conference championship swag?

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New England Patriots wide receiver Danny Amendola catches a touchdown pass ahead of Jacksonville Jaguars free safety Tashaun Gipson during the fourth quarter in the AFC Championship Game at Gillette Stadium. (Greg M. Cooper-USA TODAY Sports)

“We have several brands and different styles that are going out to stores,” said Jeff Toler, Dick's Community Marketing Manager for Maine and New Hampshire. The South Portland Dick's store, along with five in New Hampshire, opened at 6 a.m. on Monday expressly because of the arrival of AFC Championship gear.