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Online Demographics and Reach

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Audience information and other metrics for New Hampshire Union Leader web services.

Monthly Audience

  • 4.2 million page views
  • 1.6 million visits
  • 870,000 unique users to UnionLeader.com
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Gender

  • 45% Female
  • 55% Male

Age Groups

  • 5.27% are 18-24
  • 19.49% are 25-34
  • 19.11% are 35-44
  • 22.88% are 45-54
  • 21.67% are 55-64
  • 12.42% are 65+

Education

  • 49% College Graduate or Higher
  • 36% High School Graduate

Household Income

  • 47% $80,000 or more
  • 35% $40,000 - $79,999
  • 15% Less than $40,000
  • 62% of subscribers living in homes valued at $150,000 - $300,000
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