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Specifications for Digital Advertising

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Ad sizes, settings and other specifications for creative on Unionleader.com.

AD UNITS & FILE SIZE

 UNITGIF
JPEG  
RICH
MEDIA  
Half Banner234x6030k30k
Rectangle300x10030k30k
Big Square300x25040k40k
Half Page300x60040k40k
Leaderboard  728x9040k40k
Expandable
Billboard

970x415* from 970x90 
60k60k
Interstitial500x50050k50k
Adhesion Banner500x10040k40k

ANIMATION

Max animation length 15 seconds.

Animation must stop on still image after a maximum of 3 loops.

Animation must be in the form of an animated gif or 3rd party HTML 5.

AD BORDER

A minimum 1 pixel border must be added to all white or light colored ads to separate ad from editorial content.

CREATIVE ROTATION

No more than 3 creatives may rotate through any given ad placement. Please allow 1 business day for change of creative.

AUDIO (In-Banner)

Must be user-initiated (upon click) and include standard controls (play, pause, mute, stop)

VIDEO (In-Banner)

May be host or user initiated and include standard controls (play, pause, mute, stop)

VIDEO (Interstitial)

May be entirely third party hosted or supplied in standard video format (AVI, MP4, or MOV) or as Youtube hosted video.)

Video interstitial must contain a clickable close button.

EXPANDABLE BILLBOARD

Placement above navigation bar. (Ad size in pixels: Closed 970x90, Open 970x415). Auto expands once per day. Auto expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click.

Ads should be submitted as two separate JPG panels, 970x90 and 970x415.

Open 970x415 panel must contain a close button.

ADVANCED BANNERS

Advanced banners must be third party hosted HTML 5.

Third party hosted ads should be developed for Doubleclick for Publishers.

CONTENT

No gambling, faux functionality, or pornography allowed. Political content must be clearly branded in all frames.

Union Leader Corp. reserves the right to reject any advertising, including insertion, graphic, text description or URL. Any ad that will cover editorial content must be approved before campaign begins. Ads should not rewrite the title tag or URL.

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