President, Pearl Marketing
Family: Husband, Kyle Schneck; daugher, Alexa Schneck; son, Austin Schneck
High school: Nashua High School
College/post grad degrees: MBA in Management and International Marketing, Southern New Hampshire University; M.S. in Marketing, Southern New Hampshire University; Certificate in Graphic Design, New England Institute of Art; B.S. in Management, University of New Hampshire.
Why did you choose your profession?
After graduating from UNH, I had always taught part-time as a college professor while working full-time in an advisory position in the finance industry. What I found most fulfilling about my work was educating and advising my clients on important business decisions. I felt with my education, knowledge, and work experience, that I could add the most value to business owners as a marketing consultant. So I took the leap of faith and left my corporate banking job to start Pearl Marketing and it has been a great success. To date we have helped over 500 businesses improve on their marketing strategies.
What motivates you to give back to your community?
I volunteer a lot of my time to nonprofits in the Greater Nashua area because I genuinely love and care about my community. I was born and raised in Nashua and chose to return to the city to live, work and raise a family. I feel fulfilled when I see my efforts making a positive difference in people’s lives.
What would make New Hampshire more attractive to young professionals?
A recent report by the University of New Hampshire shows that the state is now seeing a net inflow of young professionals from other states. Based on research and surveys my company has conducted, New Hampshire is a desirable place to live for this age group. However, our young professionals would like to see more: “nightlife” options, including better restaurants and live music; walkable communities and downtown housing; better paying jobs; convenient commuting options. We see that the Seacoast area, primarily Portsmouth and Dover, are thriving in large part because they offer all of these amenities, and I am involved in efforts in Nashua to further develop these as well. Our state, towns and cities, and private industries, must continually be developing and marketing “quality of life” benefits in order to attract more young professionals.
What would you like to be doing when you’re 40?
After over 15 years as a college professor in marketing and business, in 2018 I stopped accepting any adjunct faculty positions in order to focus 100 percent of my time on managing my fast-growing marketing consulting company. I really enjoy teaching, which is why I’ve created the Pearl Marketing Academy to educate professionals and small business owners with the marketing know-how to enhance their business development efforts. When I’m 40, I’d like to be spending the majority of my time consulting and conducting marketing seminars, trainings, and one-on-one coaching sessions.
Volunteer activities: Board of Directors, United Way of Greater Nashua; Board of Directors, City of Nashua Downtown Improvement Committee; Board of Directors, MicroSociety Academy Charter School; Parent Council Member, Catholic Medical Center.
Last major achievement: 2018 finalist for the Greater Nashua Chamber of Commerce Young Professional of the Year award. Recipient of WZID’s 20 Outstanding Women in 2017.