MANCHESTER — A Manchester firm has acquired a Hooksett printing company, giving the firm the ability to send mini-catalogs to visitors who check out its clients’ websites.
Talient Action Group, a direct-mail marketing and digital print services firm, has purchased Ben Franklin Printers for an undisclosed amount.
Three of five BFP workers moved to join 17 TAG workers at TAG’s 105 Faltin Drive location. Monday marked the first official day in the combined location.
TAG owner Sean Owen said in an interview that Ben Franklin Printers printed catalogs and mini-catalogs that “are a good fit for us.”
Owen said clients could send personalized mini-catalogs to people who visit client websites. The catalogs could include pages showing items that website visitors viewed online, he said.
Technology allows catalogs to be sent to people, even if they don’t provide their mailing addresses, because IP addresses can be linked to street addresses, said Owen, who also owns wedu, a digital marketing agency.
This marks TAG’s third acquisition this decade. The other deals were Proofing House Press in Salem two years ago and Ron’s Art Unlimited, a creative studio in Nashua, about seven years ago.
“Direct mail has been growing over the last few years, as email marketing and digital ads become less effective,” Owen said in a statement. “No single channel works alone. Today, clients need a multi-channel approach — digital ads, direct mail, email, and much more. We are a unique print marketing service provider.”
Marc Pinsonneault, who owned BFP for nearly 30 years, said in a statement that “Sean and his team at TAG have done an incredible job at adding technology that many print firms simply can’t.”
Owen said the BFP owner “will be part of the team moving to TAG in a long-term employment contract. There is equipment that is also being acquired in the deal specific to bookmaking and finishing services.”