Following major expansion and acquisition initiatives extending the company’s reach beyond its traditional East Coast footprint, Atlantic Broadband, the nation’s eighth-largest cable operator, announced Monday that it has a new name: Breezeline.

Following Atlantic Broadband’s acquisition of two cable systems in Cleveland and Columbus, Ohio, in September 2021, which expanded the company’s serviceable households and businesses to more than 1.6 million, the company decided to rebrand to describe more accurately its expanded geographical reach, as well as new service offerings and its commitment to customer care, according to a news release.

“We’re no longer just an East Coast provider, and we’ve long offered much more than broadband, so our company identity must evolve with us,” said Breezeline President Frank van der Post in a prepared statement. “The name Breezeline marks the beginning of a new, exciting era of transforming our company through new growth, while also elevating the customer experience through enhanced customer care options, innovative products, and investment in the latest technologies.”

In addition to recent growth through acquisitions, the company has launched a major fiber expansion initiative that will extend connectivity to more than 70,000 additional homes and businesses in New Hampshire and West Virginia via ultra-fast Fiber-to-the-Home (FTTH) technology.

The company will also launch Breezeline Stream TV, a cloud-based, web-powered video experience allowing customers to access live and recorded programs on every compatible device in and outside the home.

Breezeline Stream TV will be launched in select Breezeline markets early this year, with additional markets being added throughout 2022.

“The Breezeline name was chosen to convey our commitment to providing easy access to connected experiences for our customers,” said Julie Sullivan, vice president of marketing for Breezeline in a prepared statement. “The Breezeline logo, a five-point pinwheel, represents our customers and the communities we serve, the innovation and services that enrich customers’ lives, and the elevated experiences we strive to provide in a seamlessly connected world.

“The pinwheel also implies motion — symbolic of both high-speed connectivity and the ease with which customers can interact with our company and services.”Breezeline has launched a series of new customer care initiatives, including enhanced self-service options, a new online experience, and simplified, transparent pricing. There is more to come, including a new customer app planned for release early this year.