NOCA co-founders, from left, Alex Febonio, Richard Roy and Galen Hand stand by pallets of their spiked water at the plant in Baltimore where NOCA is made and packaged.

Three college friends hope to cash in on the thirst of their generation.

“Think spiked seltzer without the bubbles,” said Richard Roy, co-founder of NOCA, which last week launched a new non-carbonated spiked water aimed at female millennials.

NOCA cans

NOCA, a new non-carbonated spiked water, will launch in roughly 100 New Hampshire stores. A six-pack will cost between $8.99 and $9.99.


NOCA, spiked water designed by a Newmarket startup, rolls off an assembly line at a contract packaging facility in Baltimore.

Friday, October 30, 2020