The Friendly Toast 2

The Friendly Toast in Bedford’s Market and Main complex includes a full-service bar.

BEDFORD — The Friendly Toast popped up this weekend in Bedford.

The new restaurant held a soft opening at the new Market and Main development, with patrons offering enthusiastic praise for the bright, eclectic and unique dining experience.

“My first impression is that this place is great — I can’t wait to try the breakfast egg rolls,” said Manessa Lins of Bedford, who was enjoying a flight of bloody marys with her meal on Friday. Justine Roy of Bedford agreed, saying she was thrilled to have a new place in town to grab brunch in a family friendly environment.

The Friendly Toast will officially open to the public on Monday, although friends, family and business associates have been dining by invitation at the establishment for the past few days.

“People are blown away by how this looks,” said Eric Goodwin, co-owner of The Friendly Toast.

It is the sixth Friendly Toast in New England, and the second in New Hampshire after Portsmouth.

With vibrant paint colors, cool interior designs, a horseshoe bar and kitschy artwork, the traditional Toast decor is in full evidence at the new restaurant.

The Friendly Toast 1

From left: Eric Goodwin, co-owner of The Friendly Toast, and PJ Maratos, general manager of the new Bedford restaurant, celebrate the official opening of the new eatery, which will take place on Monday.

“The Toast is a very unique experience, overall,” he said, adding the company is excited to be the second establishment to open at Market and Main along South River Road, following Trader Joe’s.

More than 60 employees have been hired at the restaurant, which will be open daily from 7 a.m. to 9 p.m. The 120-seat, 4,000-square-foot restaurant includes several televisions, vintage art, a bar and outdoor patio that will seat an additional 30 guests, weather permitting. The menu includes more than 70 items, including popular eggs benedict options and sandwiches found only at the Toast, said Goodwin.

“We take a lot of culinary freedom and are always pushing the envelope,” he said.

The Toast has won awards for its vegan and vegetarian menu options.

Mimosa and bloody mary flights are expected to be popular at the bar. The summer menu will include margarita flights as well.

With the warmer weather approaching, lawn games such as cornhole will be set up outside to entertain patrons while they wait for their meals. Upcoming charity events are also being planned as the Toast hopes to become active in the Bedford community, Goodwin said.

“We are really excited to expand our footprint in New England and bring The Friendly Toast experience to Bedford,” said Goodwin. Aside from itsPortsmouth and new Bedford location, The Friendly Toast also has restaurants in Burlington, Vt., Cambridge, Mass., Burlington, Mass. and Boston’s Back Bay neighborhood.

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