Retail

Shoppers stand in line waiting to enter a Zara clothing store in Barcelona, Spain.

Women are saying yes to the dress. The garment has become one emblem of the post-lockdown consumer, as economies slowly reopen in places like the U.S. and the United Kingdom.

And dressier clothing is just the start of what may be a “great rotation” in consumer spending. At the end of last year, we argued that a vaccine-driven economic recovery would shift what people buy — they’d order less leisure wear and buy fewer cushions, but put more money toward champagne, suits and experiences. In categories like fashion and cosmetics, this shift is indeed happening; however, other areas like dining, travel and big events have yet to really get going.

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners. Andrea Felsted is a Bloomberg Opinion columnist covering the consumer and retail industries. She previously worked at the Financial Times. Sarah Halzack is a Bloomberg Opinion columnist covering the consumer and retail industries. She was previously a national retail reporter for the Washington Post.

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