GYK Antler

Michael Wachs gives a presentation to the staff at York Creative Collective, which includes GYK Antler, in November. GYK recently signed on to be the lead agency for Wahlburgers, a Boston-based burger chain.

MANCHESTER — GYK Antler, a marketing firm based in Manchester, was named lead agency for Wahlburgers, a Boston-based chain of casual dining burger restaurants and bars owned by chef Paul Wahlberg and his brothers, actors Donnie Wahlberg and Mark Wahlberg.

“Wahlburgers appreciated that we’re a family-owned, independent agency with roots in their hometown of Boston,” said Mark Battista, GYK Antler’s managing director, in a statement Tuesday.

Wahlburgers has more than 34 restaurants in North America, the UK and Europe and was the subject of a realty TV show on A&E that recently wrapped its 10-year run. The Granite State is a likely spot for expansion, said Patrick Renna, the company’s president.

“New England is a territory reserved for corporate expansion and New Hampshire is absolutely on our radar. We’d love to bring the Wahlburgers experience to fans there in the future,” he said in a statement.

Wahburgers also announced the hiring of Dan Wheeler as senior vice president of marketing and innovation. Wheeler previously spent almost 10 years at Dunkin’ Brands in various executive roles.

Thursday, February 20, 2020
Wednesday, February 19, 2020