MANCHESTER — A customer engagement company whose clients include U.S. Bank, LEGO, Nordstrom and Levi’s has chosen the Queen City for its web development headquarters.

JRNI Inc., formerly BookingBug, has a platform designed to help companies bridge online and offline experiences, such as booking appointments for bank customers that lead to face-to-face meetings in local branches, and helping retailers create smooth transitions between their online sites and their brick-and-mortar stores.

Three front-end developers will be based at JRNI’s office at 66 Hanover St., where the company expects to house seven employees by the end of the year. The Manchester office is JRNI’s second U.S. base, and located close to the company’s office in Boston.

“Manchester represents the next step in our U.S. growth because the city is a vibrant technology and entrepreneurial hub that boasts top talent from the state’s top universities,” said Nick Barnes, JRNI’s head of customer experience, U.S., in a release. “The office nicely complements our development efforts in London and guarantees that we have a team available around the clock. We’re looking forward to immersing ourselves in the Manchester community, and growing our development operations in New Hampshire.”

JRNI said the new office is part of the London-based company’s plans to expand in the U.S. this year.

Michael Bergeron, senior business development manager, for the state Department of Business and Economic Affairs, said the city’s tech community was an attraction.

“Downtown Manchester is a perfect fit for JRNI because they can attract local college graduates who want to live and work in a fast-growing and challenging technology community,” Bergeron said in a statement. “We’re very excited to welcome JRNI to the Manchester technology community and support them in their hiring initiatives.”

JRNI’s scheduling engine uses artificial intelligence to deliver predictive actions across such “touch points” as appointments, events, concierge and queuing, said the company, which announced its rebranding from BookingBug to JRNI earlier this month.

Mike Cote is the business editor of the New Hampshire Union Leader. Contact him at or (603) 206-7724.