High-end cabinet

Rare and more expensive spirits are kept in a locked case at the New Hampshire Liquor and Wine Outlet on Interstate 93 north in Hooksett. High-end liquors and wines have seen a big increase in sales during the pandemic.

CONCORD — Not even an annual one-month abstinence initiative could slow the pandemic-spiked flow of alcohol in New Hampshire, to the benefit of the state’s coffers and the concern of substance abuse prevention groups.

“Dry January” was drowned out by an an “around the world” sale on wines in state liquor stores, which helped generate $9 million in profit last month, 18% over forecast.

High-end Scotch

The 15-year-old Springbank Single Malt Scotch Whisky, which retails for $149.99, is kept in the locked higher-end spirits cabinet at the New Hampshire Liquor and Wine Outlet in Hooksett. Upscale wines and liquors are selling particularly well during the pandemic.

Scotch shopping

Jack and Leanne Lehay of Shelburne, Vt., were shopping for the 10- and 15-year Springbank Single Malt Scotch Whiskey at the New Hampshire Liquor and Wine Outlet in Hooksett on Monday.


Higher end wines and Champagnes have grown in popularity during the pandemic.

Monday, March 08, 2021