Bert Freedman, owner of George & Phillips in Exeter

Bert Freedman, owner of George & Phillips sporting goods store in downtown Exeter, holds up the “Air Exeter” Nike shoe made in 2000. Nike once had a factory in Exeter and is now planning to release a new “Exeter Edition” of the Air VaporMax.

Nike will take a step back in time to its roots in Exeter with the upcoming release of the “Exeter Edition” athletic shoe.

The brightly colored Air VaporMax, which is expected to hit the streets and courts in the coming months, is generating lots of excitement in Exeter, home to Nike’s first U.S. factory in the late 1970s.

Nike's Exeter Edition

The new Air VaporMax in an “Exeter Edition” is priced at $200.


Thursday, April 22, 2021
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