CONCORD — The North Country is getting a new option for reliable high-speed internet access.

Great North Woods Wireless, a veteran-owned internet service company based in Concord, will launch its Trailrunner Wireless broadband service, using an evolution in cellular technology to deliver high speed internet to rural areas on 4G LTE networks.

Trailrunner’s networks are built and operated by sister company, Wireless Partners, a Maine-based, veteran-owned company that designs, builds, owns and operates carrier grade 4G LTE/VoLTE cellular networks to provide voice and broadband data services to unserved and underserved markets and support national operators, such as Verizon Wireless, AT&T, T-Mobile and Sprint and their subscribers.

“Our mission is to bridge the digital divide for rural America,” said Bob Parsloe, CEO of Great North Woods Wireless and Wireless Partners.

“Cellular communication is a critical infrastructure for both typical cellular communications and broadband access,” he said.

Trailrunner’s technology eliminates the need for the “last mile” of fiber by using excess spectrum on Wireless Partners’ 4G LTE network to deliver fixed wireless broadband service. This evolution makes the internet a reality for rural areas, connecting homes, businesses, seasonal visitors, public safety departments and schools.