HANOVER — Dartmouth College wants a clothing company to stop selling items featuring the school’s old sports mascot, the “Dartmouth Indian.”
The college sent a cease-and-desist letter to Vintage Brand, a company that sells clothing and other items with old sports logos it has curated, to get it to stop using the logo depicting a Native American.
“Dartmouth has not granted permission for this vendor to use our name or this image and has issued a cease-and-desist letter to Vintage Brand,” said Diana Lawrence, the school’s associate vice president for communications.
Lawrence said the Indian logo and mascot name were used from the 1920s into the 1970s. In 1974, the college’s Board of Trustees voted to end the use of the sports nickname and logo.
“(The) Board of Trustees declared the ‘use of the (Indian) symbol in any form to be inconsistent with present institutional and academic objectives of the college in advancing Native American education,’” Lawrence stated in an email.
Lawrence said the current use of the symbol is potentially offensive to to the students, the Dartmouth community, and the general public.
The school’s sports teams currently go by the nickname “Big Green.” That moniker dates back to the 1860s and refers to the green of the school’s uniforms.
Vintage Brand representatives did not respond to a request for comment.