BERLIN — A Middleborough, Mass., man died Friday afternoon when the all-terrain vehicle he was driving dropped off an embankment on Holt’s Revenge Trail in Jericho State Park.

Fish and Game

William Vannett, 56, drove down a hill, missed a turn and crashed down a small embankment around 5:40 p.m., Fish and Game officials said.

A 911 caller said Vannett was unconscious and not breathing after the crash, according to a news release. He died on the trail, officials said.

Firefighters took Vannett’s body off the trail to Bryant’s Funeral Home.

The news release said Vannett was an experienced ATV driver and had been wearing a helmet and eye protection.

The crash is still under investigation, but speed appeared to be the primary factor. Foul play has been ruled out.