Axel Ragnarsson exudes millennial cool.
The spikes of his short, dark hair join in the front of his head in a subtle swirl. His beard is trimmed. And he stares straight into the camera, his calm-sea eyes, joined lips and open-collared shirt telling everyone: I got this.
kAm}@E J6E b_[ 96 9625D 2 k2 9C67lQ9EEADi^^2=:8?65C6A]4@>^A@CE7@=:@Q E2C86ElQ03=2?<QmC62=\6DE2E6 :?G6DE>6?E 4@>A2?Jk^2m E92E 3@2DED Sbg >:==:@? :? G2=F6[ H:E9 >@DE @7 E96 :?4@>6 AC@A6CE:6D :? |2?496DE6C] p?5 96 9@DED 9:D @H? A@542DE — k2 9C67lQ9EEADi^^=:?<EC]66^>F=E:72>:=JH62=E9Q E2C86ElQ03=2?<Qm|F=E:72>:=J (62=E9[k^2m H9:49 25G:D6D =:DE6?6CD 9@H E@ 3FJ E6?6>6?E 3F:=5:?8D :? 5:DC6A2:C[ >2<6 2 76H 492?86D 2?5 H2E49 E96 >@?6J 4@>6 :?]k^Am
kAmqFE pI6= 92D 2? :>286 AC@3=6>]k^Am
kAm%96J 2C6 9:D E6?2?ED[ H9@ 9@=5 92?5\=6EE6C65 D:8?D E92E C625 k2 9C67lQ9EEADi^^EH:EE6C]4@>^92D9E28^pI6=tG:4EDnDC4l92D9E2804=:4<Q E2C86ElQ03=2?<Qm“RpI6=tG:4ED”k^2m 2?5 A@DE E96:C A:4EFC6D E@ D@4:2= >65:2]k^Am
kAm%96D6 A6@A=6 2C6?’E =:<6 #28?2CDD@?] %96J DECF88=6 E@ =:G6 @? 5:D23:=:EJ A2J>6?ED @C <66A 2 ;@3]k^Am
kAm%96J 92G6 =:G65 7@C J62CD :? 2A2CE>6?ED E92E 925 D9@CE4@>:?8D[ 3FE E96J H6C6 2E =62DE 4962A]k^Am
kAm%96? #28?2CDD@? 6?E6C65] %96:C C6?E ;F>A65 9F?5C65D @7 5@==2CD[ 2?5 6G6? 27E6C A2J:?8 E96 :?4C62D6D E96J 8@E 6G:4E65]k^Am
kAm“%96J 6IA64E65 FD E@ 36 @FE :? 2 >@?E9 @C H@C< H:E9 E96> 2?5 36 92AAJ 23@FE :E[” D2:5 pF5C6J #24<=:77[ @?6 @7 E96 D:8? 9@=56CD] %9@D6 H9@ 5:5 H@C< H:E9 E96> DE:== 8@E 6G:4E65[ D96 D2:5]k^Am
kAm%96 >@?E9=J C6?E @? 96C EH@\365C@@> r=6G6=2?5 $EC66E 2A2CE>6?E ;F>A65 7C@> Sh__ E@ S`[d__ @?46 p#pp (6DE $:56 w@=5:?8D 24BF:C65 E96 3F:=5:?8 23@FE 2 J62C 28@[ D96 D2:5]k^Am
kAm$96’D ?@E 86EE:?8 6G:4E65 7@C ?@?\A2J>6?E @7 C6?E] #24<=:77[ 96C 9FD32?5 2?5 `d\J62C\@=5 D@? 7246 2 C6?@G2E:@? 6G:4E:@?] #6?@G2E:@? 6G:4E:@?D 2C6 2 ?:7EJ E9:?8 7@C =2?5=@C5D H9@ H2?E E@ 7:?5 E6?2?ED H:E9 2 36EE6C :?4@>6 DEC62>]k^Am
kAm*@F 5@?’E 92G6 E@ AC@G6 ?@?\A2J>6?E @7 C6?E[ @C 52>286 E@ E96 2A2CE>6?E[ @C H66<=@?8[ >6E92>A96E2>:?6\7F6=65 A2CE:6D]k^Am
kAmp== J@F 92G6 E@ 5@ :D E6== 2 ;F586 J@F A=2? E@ C6?@G2E6 E96 3F:=5:?8] }@ ?665 E@ D9@H 2 H@C< @C56C @C 4:EJ A6C>:E 7@C E96 H@C<] yFDE E6== E96 ;F586[ 2?5 96 D:8?D E96 6G:4E:@? @C56C]k^Am
kAm“xE’D ?@E :==682=[ 3FE x E9:?< :E’D 2? :DDF6 E92E ?665D E@ 36 255C6DD65[” D2:5 !2E {@?8[ 2 |2?496DE6C 2=56C>2? 2?5 s6>@4C2E:4 DE2E6 C6A H9@ A@D65 H:E9 #24<=:77 2?5 96C RpI6=tG:4ED D:8?]k^Am
kAm#28?2CDD@? D6?E >6 2 4@FA=6 @7 6>2:=D =2>6?E:?8 9:D D:EF2E:@?]k^Am
kAm“%9:D 6?E:C6 D:EF2E:@? Wx D9@F=5 D2J 4@>A=6E6 2?5 FEE6C A6CD@?2= 2EE24<X 92D 364@>6 D@ :?4C65:3=J @G6C3=@H?[” 96 D2:5]k^Am
kAmw6 D2:5 96 :D @?=J @?6 @7 >@C6 E92? `_ A2CE?6CD H9@ @H? E96 D6G6? (6DE $:56 3F:=5:?8D[ 2?5 2== E96 AC@A6CEJ >2?286>6?E :D 5@?6 3J 2?@E96C 4@>A2?J[ q=F6 s@@C {:G:?8 !C@A6CEJ |2?286>6?E]k^Am
kAm#28?2CDD@? 92D “?@ :?G@=G6>6?E :? E96 6G6?ED E92E 2C6 36:?8 5:D4FDD65[” 96 D2:5]k^Am
kAmw6 25565 E92E q=F6 s@@C 92D 366? H@C<:?8 E:C6=6DD=J E@ :>AC@G6 E96 AC@A6CE:6D[ 2?5 E96 @H?6CD 92G6 :?G6DE65 >@C6 E92? Sb__[___ @? C6A2:CD 2?5 :>AC@G6>6?ED] w6 >6?E:@?65 C6A=24:?8 D6H6C A:A6D 2?5 A=F>3:?8 DE24<D :? EH@ 3F:=5:?8D]k^Am
kAmu24E r964< }@] `i %96 @H?6CD9:A 4@>A2?J[ p#pp (6DE $:56[ >2J 92G6 2 =@E @7 A2CE?6CD[ 3FE 3FD:?6DD 7:=:?8D H:E9 E96 DE2E6 @7 }6H w2>AD9:C6 =:DE k2 9C67lQ>2:=E@i2I6=o3C:4<=627AC@A6CE:6D]4@>Qm2I6=o3C:4<=627AC@A6CE:6D]4@>k^2m 7@C ?@E:7:42E:@? AFCA@D6D[ 2?5 k2 9C67lQ9EEADi^^HHH]3C:4<=627AC@A6CE:6D]4@>Q E2C86ElQ03=2?<QmqC:4<=627k^2m E@FED #28?2CDD@? 2D :ED 7@F?56C]k^Am
kAmu24E r964< }@] ai p#pp (6DE $:56 :D :?G@=G65 :? @?6 2DA64E @7 AC@A6CEJ >2?286>6?E — 6G:4E:@?D] xE 92D 7:=65 ad 42D6D :? =2?5=@C5\E6?2?E 4@FCE D:?46 s646>36C a_a`]k^Am
kAmu24E r964< }@] bi %96 |2?496DE6C s6A2CE>6?E @7 !=2??:?8 2?5 r@>>F?:EJ s6G6=@A>6?E =:DED A6C>:ED 7@C @?=J @?6 ;@3[ 2 7FC?246 C6A=246>6?E[ @? E96 D6G6? p#pp (6DE $:56 AC@A6CE:6D]k^Am
kAm%96 4:EJ C6BF:C6D A6C>:ED 7@C 2== D@CED @7 H@C< — C@@7:?8[ D:5:?8[ 2 ?6H H2=<H2J[ 2 ?6H E@:=6E[ 6G6? 2 ?6H =:89E 7:IEFC6] W#28?2CDD@? D2:5 A6C>:ED H6C6 ?@E C6BF:C65 3642FD6 p#pp (6DE $:56 H2D?’E >2<:?8 D:8?:7:42?E 492?86D DF49 2D 3F:=5:?8 FD6 2?5 7=@@CA=2?D]Xk^Am
kAm(96? 96’D ?@E 5:D2G@H:?8 9:D 4@??64E:@? E@ 6G:4E:@?D[ #28?2CDD@? 8=@C:7:6D 86?EC:7:42E:@?]k^Am
kAmw6 92D 2 A@542DE H:E9 >@C6 E92? ``_ 6A:D@56D 2D @7 =2DE H66<] w6’D 2=D@ 366? k2 9C67lQ9EEADi^^HHH]J@FEF36]4@>^H2E49nGla"ec)_*v8!gQ E2C86ElQ03=2?<Qm2 8F6DE @? @E96C A@542DEDk^2m[ DF49 2D E96 s6?G6C\32D65 q:886C!@4<6ED[ H9:49 J@F 42? 7:?5 @? *@F%F36]k^Am
kAmr9F4<=:?8[ 96 E@=5 E96 q:886C!@4<6ED 9@DED 9@H 96 24BF:C6D 9:D AC@A6CE:6D] “|@> 2?5 !@A @H?6CD” 2C6 62DJ E@ 7:?5j E96J 5@?’E <?@H E96 >2C<6Ej E96:C C6?ED 2C6 “4@>:42==J =@H]”k^Am
kAm“|J A=2? H2D[ x 8@EE2 86E E96:C C6?ED FA] x 8@EE2 5@ D@>6 6IE6C:@C FA8C256D] xE H2D?’E 2 C62==J 6IE6?D:G6 C6?@G2E:@? A=2?[” 96 D2:5 23@FE @?6 @7 9:D 62C=J 562=D]k^Am
kAmw6 3@2DE65 23@FE 2 Sa]a >:==:@? 562= :? |2?496DE6C :?G@=G:?8 af F?:ED]k^Am
kAm“(6 25565 G2=F6[ H6 EFC?65 @G6C E96 E6?2?E 32D6[ 2?5 8@E E9@D6 C6?ED FA E@ >2C<6E[” #28?2CDD@? D2:5]k^Am
kAmqFE EFC?:?8 @G6C 2E =62DE EH@ E6?2?ED 92D AC@G65 2 492==6?86] x? yF=J[ E96 }6H w2>AD9:C6 $FAC6>6 r@FCE 2446AE65 E96 2AA62= @7 #24<=:77’D C6?@G2E:@? 6G:4E:@?[ 2=@?8 H:E9 2?@E96C RpI6=tG:4ED E6?2?E[ rCJDE2= $@E@]k^Am
kAmq@E9 925 A2CE:4:A2E65 :? E96 (6DE $:56 $6G6?[ 2 E6?2?E F?:@? F?56C E96 F>3C6==2 @7 E96 vC2?:E6 $E2E6 %6?2?ED pDD@4:2E:@?]k^Am
kAm%96 2DD@4:2E:@? >66ED E96 D64@?5 $2EFC52J @7 6G6CJ >@?E9 2E E96 @77:46D @7 E96 k2 9C67lQ9EEADi^^8C2?:E6DE2E6@C82?:K:?8]@C8Q E2C86ElQ03=2?<QmvC2?:E6 $E2E6 ~C82?:K:?8 !C@;64Ek^2m 2?5 255C6DD6D :DDF6D C6=2E65 E@ E6?2?ED 2?5 =2?5=@C5D[ D2:5 y6DD:42 |2C86D@?[ E96 @C82?:K6C @7 E96 %6?2?E pDD@4:2E:@?]k^Am
kAm|2C86D@? DEC6DD65 E92E $@E@ 2?5 #24<=:77 92G6 7@F89E E96 42D6D E96>D6=G6D[ H:E9@FE 2 =2HJ6C] %96J H2?E E@ AC@G6 E92E E96 6G:4E:@? H2D 7@C C6E2=:2E:@?[ ?@E C6?@G2E:@?]k^Am
kAm“xE 86ED E96 6G:4E:@? @77 E96:C C64@C5D[ 2?5 :E 4=62CD E96:C ?2>6[” |2C86D@? D2:5 23@FE E96:C 42D6D] “p?5 :E E6==D E96D6 =2?5=@C5D E96:C E6?2?ED 2C6 DE:4<:?8 FA 7@C E96:C C:89ED]”k^Am
kAmk2 9C67lQ>2:=E@i>92JH2C5oF?:@?=6256C]4@>Qm>92JH2C5oF?:@?=6256C]4@>k^2mk^Am
